Dec 19 2016

What Do You Do When You’re Branded?

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Fandom Guy loves you! And fish. He also loves fish.

As mentioned last week, I’m in the midst of something of a “brand overhaul,” which includes everything from my comics and art, to my novel writing career, to my business writing and graphic design efforts. Each of these categories need a slightly different approach, and I’m still banging out a strategy for that, but today I’m concentrating on the art end of things. Because this past week I set up a TigerDile streaming page, for which I needed some graphics to spruce up the place. To that end, I tossed together this banner image:

Three Lions and an Otter! Art by John 'The Gneech' Robey

Honestly? I like it. I like it a lot, in fact, except there’s one big problem, and that’s using “Three Lions and an Otter” as the central motif. It’s a handy model and I think there’s value in it as a touchstone for myself, but it’s not what I want to use for my “brand identity.”

As I took pains to point out when I first started using it, the idea was shamelessly stolen from inspired by M.C.A. Hogarth’s Three Jaguars. This is not a secret. In fact, it’s kinda the whole point. It was intended as a respectful nod towards a brilliant conceit. But what do I immediately get every time I reference “Three Lions and an Otter”?

“Say, are you familiar with Maggie Hogarth?”

“Y’know, M.C.A. Hogarth did something similar. You should check it out.”

“Have you seen Three Jaguars?”

Okay, world. I get it. Message received. XD

So I’m still casting about for a proper umbrella term to use for my “personal brand.” Don’t be surprised to see me “trying on” a few different ideas in the upcoming weeks! Some great ones I’ve seen over the years besides “Three Jaguars” include Michele Light’s Light Bright Studios, the OzFoxes, and so on.

I thought about simply broadening “Suburban Jungle” to reference the body of my work, with the original comic and Rough Housing simply being two projects flying under that banner, but I worry that might be too confusing. Those two projects share a history and a continuity, which random bits of furry art or whatever might not.

So… still chewing on it. I’m open to suggestions if you have any!

-The Gneech

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Dec 12 2016

Social Medium at Large

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Fandom Guy loves you! And fish. He also loves fish.
So one thing that was made quite clear at the most recent Midwest Furfest is that I’ve really gotta get back in touch with the fandom. Suburban Jungle used to mean room parties and charity auction cameos going for hundreds of dollars, but this past weekend it seemed to be “That comic everybody used to know and remembers fondly.”

Dude. What am I, the Animaniacs? XD Nostalgia is not my brand!

Seriously tho, I think a lot of the problem is that as time has gone on, I’ve just gotten out of touch. I met plenty of people at the convention who’d never heard of me or my work, but upon seeing the art were instantly interested in checking it out. So clearly what I’ve got to do is get it front of more eyeballs!

To that end, I’m working on a retool of my online presence generally, looking for new venues to spread the word and so on. Besides the usual DeviantArt and FurAffinity accounts, I’m going to start posting more of my work on my Tumblr account (which has until now been little more than reblogs), I created a Pinterest board for my art, and I have (finally) started dipping my toes into groups on Telegram.

Sometime by the end of the year I expect to also start streaming fairly regularly on Monday and/or Tuesday nights as I work on the next comic page. Right now I’m still researching that, looking for artists with successful streams and watching what they do. (If you have faves, let me know! I want to see ALL THE STREAMS.)

As a general thing, I also just sorta need to get back out into the world. Over the past years I had kinda retreated into a cocoon as I dealt with the slings and arrows being fired at me by outrageous fortune, and I’m finally sticking my head back out. (What did I find? 2016. For cryin’ out loud, world, I hide away for just a few years, and you turn into a dumpster fire? I want you to go sit in the corner and think about what you’ve done while the rest of us clean up this mess.)

…Er, sorry, what was I saying? Right, getting back in touch with the world. I’ve got a few volunteers who are helping me with that, and I’ll gratefully take any assistance I can get, but nothing replaces me getting out there and taking care of it myself. I need to do a lot more connecting with the world than just posting to LiveJournal and Twitter, and that’s going to be a big priority for me over the next several weeks.

If anyone has ideas on what I should do, I’d love to hear them! ๐Ÿ˜€

-The Gneech

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Nov 19 2016

The Official #NaNoWriMo Punt Post

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As things have developed, both public and private, I have decided that my I need to change my priorities in the upcoming months. To that end, I need to put By Elves Abandoned on the back burner and work on other things. Instead of working on those other things and feeling guilty about not hitting wordcount goals for NaNoWriMo, I’ve decided to simply let that go.

The book still has a lot of potential, and I expect to pick it up again before too long, it’s purely a matter of timing. Maybe my own personal NaNoWriMo will come in February, we’ll see!

Suburban Jungle will keep going, and punting on NaNo will hopefully give me time to fix up lingering issues I’m having with the current storyline and the direction the comic is taking generally. Fortunately, that only takes me a couple of days a week and could be done at night or on the weekends as needed. I am also still working on finding a publisher for Sky Pirates of Calypsitania.

How Not to Suck at Overwatch is also going to go quiet for the foreseeable future. It was a fun project and I enjoyed it (and I’m very grateful to the friends and fans who made it possible), but at least for now I have other things I need to concentrate on.

As for what I am working on, that’s not in a stage where I’m ready to tell the world. But when the time comes, I will! But until then, I’ve got commissions to finish and a comic to draw, so I’d better get to work.

-The Gneech

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May 20 2016

Charity for #GhostbustersFriday

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Charity ain't afraid o' no ghosts!

Just a fun sketch I did earlier this week for warm-up. ๐Ÿ™‚ Posting it here for those who don’t follow on Twitter or Patreon.

One of Charity’s short-lived jobs before she took on the Rough House, maybe?

-The Gneech

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Mar 06 2016

Zootopia is Legit Furry Literature

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Not gonna lie: I felt kinda gut-punched by the initial appearance and marketing of Zootopia. When I first came onto the furry scene, I had friends working at Disney who lived in constant fear they would be “outed” as furries and get fired. So now, 15 years later, to have Disney release a movie that is clearly aimed at furries but still didn’t want to name them as such (remember the “What Is Anthropomorphic” trailer), about a fox and a rabbit teaming up? Tell me that doesn’t sound like The Lion King : Kimba :: Zootopia : Kevin and Kell.

And then to see a promo poster with a big ol’ pair of furry faces and the caption “WELCOME TO THE URBAN JUNGLE”? It was real hard not to take that personal. It felt like Disney saw furry conventions bringing piles of money in to convention hosting cities and charity auctions and thought, “Hey, why isn’t that money coming to us instead?” It also felt like people like Bill Holbrook, Uncle Kage, and me had spent years working to de-stigmatize the furry genre, only to have Disney swoop in and reap the rewards.

But the movie received out of this world reviews, even for the usual softball of a Disney movie, and everyone I knew who saw it loved it. I knew that I was going to end up seeing it eventually anyway, so I went ahead and did on Saturday.

Well, I’m pleased to announce that I was wrong. This is not “furry being co-opted.” This is, “furry has arrived.”

Zootopia, from the train with separated compartments based on passenger size, to the themes of speciesism, to the surprisingly biting social commentary, is legit furry literature of the best kind. The filmmakers didn’t just take someone else’s work and throw a billion dollars at making it pretty, they took the furry premise and made something new, original, and beautifully realized.

So, all objections withdrawn. Go see it! In the meantime, I’ll just leave this here for you to consider (beware spoilers).

-The Gneech

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Feb 24 2016

In Which Something Must Be Done

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So last Friday, Business Guy put together a running tally of income vs. expenses for last year, in preparation for tax time. The results were, in a word, bleak.

My gross income for 2015 (not counting a brief spurt of Starbucks salary) was somewhere around $5,000. The good news is that this is up from 2014… the bad news is that it’s only up by $300. This was feasible when Mrs. Gneech was making enough money for the both of us, but with the disintegration of her job as well, this has left us in an uncomfortable spot.

We are not in any immediate danger of being out on the street, thanks to savings and other resources held aside for such things, but financially speaking we are currently at 5,000 feet in a plane with no engine. My artistic pursuits, at least as I practice them, are not making me a living. If I want to avoid returning to the days of hand-to-mouth, I need to make a serious change.

One possibility is returning to a “day job,” and I am currently investigating options. My previous career shunted me down a blind alley into dead-end technology and left me burned out in the process… so even if I wanted to get back into that particular grind (which I don’t especially) there isn’t any work to be found there anyway. In fact most of my professional experience (word processing, graphic design/desktop publishing, web page design) is in stuff that was cutting edge from 1995-2005 and is woefully out of date now.

At this stage, I have little idea what is actually useful in the world, and no real idea how to effectively look for work in 2016. Once upon a time I would sign up with a handful of temp agencies and that would be my doorway into the professional arena, but even temp agencies don’t seem to exist in any appreciable way any more. To that end, I have signed up for The Oxford Program and am currently going through it in an attempt to reboot my career, but it’s not a short-term fix.

I have also been brainstorming on creating a “brand,” with the intention of using my creative talents to build a franchise, such as name designers or the Life Is Good guys. I’ve done some stuff along those lines with Snerks’N’Quirks but it’s very much a sideline right now. The hard part of this kind of thing for me is that while it does use my creative skills, it doesn’t hold my interest. Coming up with buttons just for the money is not that different from putting together webpages just for the money (or doing anything else just for the money). I have to find some way to make it vital or it will be just a different sort of grind.

I keep thinking of people like Steve Jobs, who set out with a mission and sorta got rich on the side, and that’s what I want out of life myself. But for the moment at least, I don’t know what that mission is, besides drawing Suburban Jungle and writing the occasional book… which is sorely lacking in that “get rich on the side” element.

But I have to do something different from what I’m doing right now, before the plane crashes.

-The Gneech

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