Dec 19 2016

What Do You Do When You’re Branded?

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Fandom Guy loves you! And fish. He also loves fish.

As mentioned last week, I’m in the midst of something of a “brand overhaul,” which includes everything from my comics and art, to my novel writing career, to my business writing and graphic design efforts. Each of these categories need a slightly different approach, and I’m still banging out a strategy for that, but today I’m concentrating on the art end of things. Because this past week I set up a TigerDile streaming page, for which I needed some graphics to spruce up the place. To that end, I tossed together this banner image:

Three Lions and an Otter! Art by John 'The Gneech' Robey

Honestly? I like it. I like it a lot, in fact, except there’s one big problem, and that’s using “Three Lions and an Otter” as the central motif. It’s a handy model and I think there’s value in it as a touchstone for myself, but it’s not what I want to use for my “brand identity.”

As I took pains to point out when I first started using it, the idea was shamelessly stolen from inspired by M.C.A. Hogarth’s Three Jaguars. This is not a secret. In fact, it’s kinda the whole point. It was intended as a respectful nod towards a brilliant conceit. But what do I immediately get every time I reference “Three Lions and an Otter”?

“Say, are you familiar with Maggie Hogarth?”

“Y’know, M.C.A. Hogarth did something similar. You should check it out.”

“Have you seen Three Jaguars?”

Okay, world. I get it. Message received. XD

So I’m still casting about for a proper umbrella term to use for my “personal brand.” Don’t be surprised to see me “trying on” a few different ideas in the upcoming weeks! Some great ones I’ve seen over the years besides “Three Jaguars” include Michele Light’s Light Bright Studios, the OzFoxes, and so on.

I thought about simply broadening “Suburban Jungle” to reference the body of my work, with the original comic and Rough Housing simply being two projects flying under that banner, but I worry that might be too confusing. Those two projects share a history and a continuity, which random bits of furry art or whatever might not.

So… still chewing on it. I’m open to suggestions if you have any!

-The Gneech

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