So NaNoWriMo is going the way of the dodo. Posts about it on Mastodon or Bluesky all tie that to their embrace of AI, but what I’ve seen suggests that they’ve been struggling for some time. Given how excited I was to participate in it once upon a time, I would expect to have stronger feelings about it, but honestly I just don’t. I have reached the stage where I assume unless proven otherwise that enshittification of anything good is a matter of when, not if; as such, I just don’t emotionally invest in such things the way I once did.

But I’d say that NaNoWriMo is an exemplar of a larger trend of the web and post-web era: so many of the web’s best things are just not viable economic concerns, and should never have been treated as such. Just like nobody should reasonably expect to somehow make a living building model trains or hiking mountain trails, “encouraging people to write” is a valuable activity on its own, but trying to make it financially remunerative is just not a thing that will go anywhere. In the same vein as “the Post Office is a public service, not a business,” our culture has an unhealthy fixation on trying to make everything profitable somehow, even things that just aren’t.

There’s a reason so many artists and other creative types can only make a living via some kind of patronage arrangement. Art, writing, other creative pursuits are immensely valuable to society without being profitable, in the same way that exercise or brushing your teeth are valuable to an individual person without being profitable. There are exceptions of course, creative people who can make a living or even thrive through their work—but there are also professional athletes who make a living or even thrive through doing exercise. But those exceptions are extreme outliers.

If NaNoWriMo had stayed in its lane, so to speak, and always been considered a valuable community activity and event instead of a money-making enterprise, it would still be alive and well and beloved by many. (The whole AI thing was a huge blow to their reputation, of course, making the beloved part less of a slam dunk… but who knows how much of the AI thing was a desperation bid to make a profit? I’m not versed enough in the matter to have a meaningful opinion on it.)

So, alas, poor NaNoWriMo. I am proud that I managed to succeed at the challenge once or twice, and I’m grateful for the impetus it gave me. But the truth is it had long stopped being relevant.

-The Gneech